Loyalty rewards

Loyalty Rewards

Who Can Earn Rider Rewards Points?

RIDER REWARDS can only be used by the original customer who joined the program or a member of their immediate household. District Harley-Davidson® reserves the right to request photo identification with the proper address. Only the District Harley-Davidson® RIDER REWARDS member account holder may redeem points to a RIDER REWARDS Coupon

How Are Rider Rewards Points Earned?

You will receive 1 point for every $1.00 you spend at District Harley-Davidson® in Parts, Accessories, General Merchandise, and Service (excluding specially priced items, taxes, bike or vehicle purchase, on-line purchases and certain service procedures including, but not limited to, labor, inspections, collision and warranty work-See store for details). Your first rewards coupon is available at 250 points. You may choose to accumulate points over the course of the program period. Once you decide to redeem a coupon, the points will automatically subtract from your total.

How Does The Rider Rewards Program Work?

Any of our Point of Sale Associates can issue a RIDER REWARDS Card and assign the Card number to your Retail account here at the dealership. Points will be automatically credited to your RIDER REWARDS account with each qualifying purchase. Points are available 48-72 hours after purchase. Points will not be credited for any warranty or accident repairs. Returns are subject to a deduction of points earned from the original purchase.

How Can You Track Your Rider Rewards Points?

Register using the account portal above. You can also stop by District Harley-Davidson or give us a call. We would be happy to look up your balance.

How To Use Your Rider Rewards Points?

Points are redeemed to a coupon that you print by accessing your account through the Rider Rewards Page. The coupon will have an expiration of 30 days from the print date. Bring the Rewards Coupon to District Harley-Davidson® to be used toward your next purchase. Points and rewards have no cash value and rewards cannot be redeemed then placed on account or used to purchase a gift card. You may also stop in and ask us to print a coupon for you.

Do Rider Rewards Points Expire

YES. Your rewards will expire annually on October 1st. Any unused points remaining by the evening of Oct 1st will be lost. 

Points Earned


250 Points

$10 Rider Rewards Coupon

500 Points

$20 Rider Rewards Coupon

750 Points

$30 Rider Rewards Coupon

1000 Points

$40 Rider Rewards Coupon

1250 Points

$50 Rider Rewards Coupon

1500 Points

$60 Rider Rewards Coupon

2000 Points

$80 Rider Rewards Coupon

Terms & Conditions

  • District Harley-Davidson® reserves the right to discontinue or modify the District Card Program privileges and/or void all or a portion of the member's point balance if points or coupons have been issued, received, or redeemed through human or computer error, fraud or theft, through illegal means, or in any manner inconsistent with the intent of the program.
  • District Harley-Davidson® reserves the right to modify or cancel the District Harley-Davidson® Card Program at any time.
  • All points are given at the discretion of District Harley-Davidson®. Points can be changed, removed or added at any time. Any or all discrepancies are decided by District Harley-Davidson® management and the decisions are final.
  • Points cannot be combined with any other discounts, sale items or special orders and are not transferable.

Points and rewards have no cash value and rewards cannot be redeemed and placed on account or used to purchase a gift card.